They, designers, that is, always say the hardest person to design for is yourself.
The brand identity I launched in 2010 took nine years, two months and two hours to design. Mainly because I wasn’t practising I what I preached. I was buggering about creating new logo designs at the drop of a hat without much thought behind them.
My only motivation was I’d had my previous design for a while and maybe I should have a new one. The design wasn’t dated, and my clients weren’t crying out for a new design.
My only motivation was I’d had my previous design for a while and maybe I should have a new one. The design wasn’t dated, and my clients weren’t crying out for a new design.
My only motivation was I’d had my previous design for a while and maybe I should have a new one. The design wasn’t dated, and my clients weren’t crying out for a new design.
…So I just knocked out ideas when the wind blew, and they were truly awful, the worst work I have ever done…
…So I just knocked out ideas when the wind blew, and they were truly awful, the worst work I have ever done…
…So I just knocked out ideas when the wind blew, and they were truly awful, the worst work I have ever done…
I just thought I needed a new design, so I just knocked out ideas when the wind blew, and they were truly awful, the worst work I have ever done. No, really, it was, and no, you can’t see them. When I eventually wrote myself a brief, conducted research, and created visual inspiration, you know all the stuff I do for my clients. It took me two months, two days and two hours to create my new design. Nine years of garbage (he says politely, but it really was, Bfor brown) and then two months, two days and two hours, one design brief, one moment of inspiration from the brief, and Bob’s your uncle, we have a design. The design took two hours to draw, and yes, it was two months and two days after I had written the brief.
I just thought I needed a new design, so I just knocked out ideas when the wind blew, and they were truly awful, the worst work I have ever done. No, really, it was, and no, you can’t see them. When I eventually wrote myself a brief, conducted research, and created visual inspiration, you know all the stuff I do for my clients. It took me two months, two days and two hours to create my new design. Nine years of garbage (he says politely, but it really was, Bfor brown) and then two months, two days and two hours, one design brief, one moment of inspiration from the brief, and Bob’s your uncle, we have a design. The design took two hours to draw, and yes, it was two months and two days after I had written the brief.
I just thought I needed a new design, so I just knocked out ideas when the wind blew, and they were truly awful, the worst work I have ever done. No, really, it was, and no, you can’t see them. When I eventually wrote myself a brief, conducted research, and created visual inspiration, you know all the stuff I do for my clients. It took me two months, two days and two hours to create my new design. Nine years of garbage (he says politely, but it really was, Bfor brown) and then two months, two days and two hours, one design brief, one moment of inspiration from the brief, and Bob’s your uncle, we have a design. The design took two hours to draw, and yes, it was two months and two days after I had written the brief.
Once I had my monogram and word mark, I needed something else to help build my visual identity. I landed on the idea of methods of communication that reach beyond what you can say to someone. I looked at old methods of communication that don’t rely on the spoken word. With Semaphore, signals and Morse code, you can communicate with someone who can’t hear you. They reach beyond what your voice can. Semaphores and signals are visual communication methods, and Morse comes in visual as well as audio. Here lay the answer to my visual identity. Build a visual identity based around the flags of signals and the shapes made in semaphore, and combine them with the dot, dot, dot and the dash, dash, dash of Morse.
Once I had my monogram and word mark, I needed something else to help build my visual identity. I landed on the idea of methods of communication that reach beyond what you can say to someone. I looked at old methods of communication that don’t rely on the spoken word. With Semaphore, signals and Morse code, you can communicate with someone who can’t hear you. They reach beyond what your voice can. Semaphores and signals are visual communication methods, and Morse comes in visual as well as audio. Here lay the answer to my visual identity. Build a visual identity based around the flags of signals and the shapes made in semaphore, and combine them with the dot, dot, dot and the dash, dash, dash of Morse.
Once I had my monogram and word mark, I needed something else to help build my visual identity. I landed on the idea of methods of communication that reach beyond what you can say to someone. I looked at old methods of communication that don’t rely on the spoken word. With Semaphore, signals and Morse code, you can communicate with someone who can’t hear you. They reach beyond what your voice can. Semaphores and signals are visual communication methods, and Morse comes in visual as well as audio. Here lay the answer to my visual identity. Build a visual identity based around the flags of signals and the shapes made in semaphore, and combine them with the dot, dot, dot and the dash, dash, dash of Morse.
The flags and shapes of the semaphore always say something about the identity, even if you don’t know what they say, just like a metaphor in a design. It doesn’t have to be about the meaning. The meaning is there; the visual makes it memorable. The symbols can extend the identity by becoming alternative versions of the logo.
The flags and shapes of the semaphore always say something about the identity, even if you don’t know what they say, just like a metaphor in a design. It doesn’t have to be about the meaning. The meaning is there; the visual makes it memorable. The symbols can extend the identity by becoming alternative versions of the logo.
The flags and shapes of the semaphore always say something about the identity, even if you don’t know what they say, just like a metaphor in a design. It doesn’t have to be about the meaning. The meaning is there; the visual makes it memorable. The symbols can extend the identity by becoming alternative versions of the logo.
The visual design is also independent of the Ian Brown design identity. So, as I move to Bfor brown, the visual identity comes with me.
The visual design is also independent of the Ian Brown design identity. So, as I move to Bfor brown, the visual identity comes with me.
The visual design is also independent of the Ian Brown design identity. So, as I move to Bfor brown, the visual identity comes with me.